Frasers Property Thailand’s office buildings recognised for Grade-A standards, winning two Application Excellence Awards that enhance seamless service delivery, ‘Silom Edge’ mix-used project highlighted as a pioneer of modern services

เกริก บุณยโยธิน 12 April, 2024 at 10.02 am


‘Silom Edge’, a new Sandbox Community and mixed-use development in Bangkok’s CBD presented by Frasers Property (Thailand) Public Company Limited, proudly announced the success of the Silom Edge Application (“Edge App”). Designed to enhance convenience for tenants and building users, the app recently won two prestigious awards on the global stage.


The Edge App was recognised as an exceptional mobile application by the Web Marketing Association (WMA), an assessment institute renowned for its high standards in internet marketing and website development, at the 2023 MobileWebAwards in two categories: Best Other Mobile Application and Best of Show Mobile Application. It also received creative affirmation at the W3 Awards, hosted by the Academy of Interactive & Visual Arts (AIVA), an accomplished group of design professionals respected in advertising and marketing media, securing a Silver-level distinction for mobile app development in the Services & Utilities category.

Winning these awards reaffirms the excellence of the “Silom Edge” as the New Sandbox in enhancing services for tenants and building users. Developed with the theme of “Smart Application to Simplify Your Daily Life”, the Edge App boosts efficiency and simplifies the process of office service usage, while also extending marketing efforts within the mixed-use development’s retail space. Notable features of the Edge App include:


– Seamless Entry and Exit with Scan Technology: Facial recognition technology for building access was introduced to ensure added convenience, enabling everyone to enter and exit the premises via QR code scanning using the app

– Advanced Visitor Access Card Issuance: Enhances convenience and optimizes time management for external visitors by supporting pre-registration through the app, facilitating the issuance of QR codes.

– Reporting Repairs at your Fingertips: Allows users to report maintenance and repair cases through the app to expedite the process and simplify paperwork, as well as facilitate the entry of service providers.

– Parking Space Check: Enables users to locate parking availability in advance before reaching the premises, assisting in travel planning.

– Notification of Engaging Events and Information: Activities, services, and promotions are communicated directly to app users.


Silom Edge is committed to enhancing its seamless service offerings, aiming to elevate convenience and align with the needs of modern lifestyles, all while creating exceptional experiences for both tenants and service users.

เกริก บุณยโยธิน

เกริก บุณยโยธิน

ผู้ก่อตั้งเวปไซต์แบ่งปันความรู้ด้านการตลาด และการสร้างแบรนด์ในวงการอสังหาฯ พร็อพฮอลิค ดอทคอม..หลังจากที่ใช้เวลามากกว่า 10 ปี ในการวนเวียน เข้าๆออกๆ ในสายงานด้านการตลาด และวางแผนกลยุทธ์การสร้างแบรนด์ ของบริษัทอสังหาฯ และเอเยนซีโฆษณาชั้นนำหลายแห่ง (โดยที่ไม่รู้ว่าทำไมต้องจับสลากเจอลูกค้าสายอสังหาฯทุกที)...จนถูกครอบงำโดยจิตใต้สำนึก ให้ถีบตัวเองออกจากกรอบการทำงานแบบเดิมๆ เพื่อออกมาจุดประกายความคิดที่ถูกต้อง และนำเสนอมุมมองใหม่ๆ ให้กับกลุ่มคนที่สนใจในธุรกิจอสังหาฯ


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