Central Village prepares to open phase two on 28 January 2022, reinforces its no. 1 position as Thailand’s first real luxury outlet, strives to become the most complete lifestyle destination
– Central Village offers a complete range of 300 international & local brands
– The partnership between Central Pattana and Mitsubishi Estate (Thailand), ensures the position of Central Village as a world–class luxury outlet by utilizing the strength of each partner, with Central Pattana’s expertise in destination landmarks development and its ability to reach customers nationwide while Mitsubishi Estate (Thailand)’s focus on expanding the tourist and expat customer base
– Central Village will use five strategies to be beyond a luxury outlet. The strategies are continuous sales, a complete range of leading brands, a customer base with high purchasing power, an intensive omnichannel, and vibes of overseas luxury outlets
– Central Village, a joint venture between Central Pattana Plc. and Mitsubishi Estate (Thailand) Co. Ltd., a subsidiary of global real estate Mitsubishi Estate Co. Ltd., has announced its success and a plan to open phase two on January 28, 2022, reinforcing its position as Thailand’s first real luxury outlet. The total project worth five billion baht provides more than a shopping venue for branded items, but also a complete lifestyle destination. The development will utilize the strength and expertise of the partnership of Central Pattana and Mitsubishi Estate (Thailand) in order to create a luxury outlet that meets the global standards. The company is planning to focus on Central Pattana’s nationwide customer base with high purchasing power across Thailand via Chat & Shop services. After seeing an impressive sales growth of 70 percent during the lockdown for Central Village, the company is looking to build upon its success model by launching its second phase on 28 January 2022 with 300 leading brands of all tiers in both phases. Watch a sneak peak of Central Village Phase II from this link https://youtu.be/kyKGOyV2b_w
Mr. Chart Chirathivat, Executive Vice President for Regional Development of Central Pattana, said, “Central Village is the project that will revolutionize the Thai retail industry as it will be Thailand’s first luxury outlet to meet the global standards. It will be a new retail platform to help drive the country’s ability to compete at the international level. In its first phase which began with the opening in August 2019, Central Village has always received good responses from Thai and international shoppers. This has become a success model used for the second phase, which will be open on 28 January 2022 to reinforce Central Village’s position as the first real luxury outlet of Thailand which provides experiences beyond branded item shopping. It will be a new lifestyle destination that caters to all lifestyles.”
“In addition, our partnership with Mitsubishi Estate (Thailand) will be another key factor to drive the development of Central Village to a level far beyond any other outlets in Thailand. Central Pattana has the expertise in developing ‘destination landmarks’ around the country. We are focusing on a customer base with high purchasing power of our 36 Central shopping centers in Thailand and overseas, expanding our intensive omnichannel. At the same time, Mitsubishi Estate Group has the experience in developing Asia’s renowned outlets. This means Central Village, in its second phase, will be a luxury outlet created by two top regional developers that is on par with any world-renowned outlets in terms of potential and standards,” said Mr. Chart.
“The second phase of Central Village is designed to be connected with the first phase and to showcase the unique modern Thai identity inspired by Thai way of life, arts and culture. It will present the architecture of contemporary Thai villages. Four villages are added in phase two, namely the Textile Village which features motifs from Thai textile patterns, the Brick Village which showcases unusual brick layouts, the Porcelain Village which showcases playful Thai porcelain designs and the Goldsmith Village which expresses opulence and sophistication via gold and silver patterns. Focusing on the outdoor experience, the design also provides wide roofed pathways to increase convenience to shoppers, supplemented with lush greenery, fountains, and mountains as well as highlight photo spots and Instagrammable landmarks. Events and art fairs will be held throughout the year,” he said.
Mr. Tomohiko Eguchi, Managing Director of Mitsubishi Estate (Thailand), said, “Central Village is a significant project for the Mitsubishi Estate Group, as it is the first luxury outlet mall development and investment project in the South East Asian region.” Mr. Eguchi also emphasised the success of the 1st phase of operations, fuelled by the resilient partnership with Central Pattana and the ‘Two Nations, One Success’ concept created between the parties. Further, Mr. Eguchi believes in the high potential of the Thai tourism industry and foresees it to rebound, as well as the growth of local purchasing power to concurrently expand in the mid-to-long term. Mr. Eguchi said “Through its luxurious and exclusive shopping experience, Central Village provides a new and sophisticated lifestyle to the local guests, whilst at the same time enabling prestigious brands to further reinforce and enhance their brand image by operating in this luxury outlet mall. For the 2nd phase of this luxury outlet mall, there are plans to bring more Japanese tenants and provide ‘uncompromised guest services’ that always exceed expectations, bringing “comfort” and “pleasure”, so as to welcome more Thai, Japanese living in Thailand and also foreign tourists coming to Thailand.”
Dr. Nattakit Tangpoonsinthana, Executive Vice President of Marketing of Central Pattana, said, “We have been successful in creating Central Village as Thailand’s first real luxury outlet in Thailand by offering a world-class luxury outlet experience. After the success of the first phase, we are able to pinpoint the strength and difference of our project, which can attract and cater to customers of all lifestyles. Central Village is, therefore, one of Central Pattana’s best and most complete lifestyle destinations that is beyond a place to shop for branded items.”