Central Food Retail launches ‘THE BAKER’ premium bakery shop with Your Everyday Artisan Baker concept to attract millennials
Central Food Retail under Central Retail responds to the popularity and growth of the bakery market in Thailand by launching “THE BAKER”, a new bakery shop at Tops market and Central Food Hall. Set to become a new destination for bakery lovers, THE BAKER meets the demands of new generation consumers with a concept of “Your Everyday Artisan Bakery”. European-style baked goods come with an Asian twist, created by experienced master bakers, using premium ingredients. Every piece is baked fresh daily. THE BAKERY is set to become the best bakery in supermarkets.
Stephane Coum, CEO of Central Food Retail under Central Retail, said, “The bakery market in Thailand is growing fast as consumers tend to consume more bakery products due to convenience and availability. Bakery products can be consumed as main meals. At the same time, the pandemic has halted traveling, so people seek other ways to indulge themselves. One of the ways is to eat something new and delicious, and they also consume food content on social media. Usually, the main consumers of Tops and Central Food Hall’s bakery zone are Gen X and Gen Y consumers who come here to shop at our supermarkets. To give our bakery zone a new image and to cater to a wider group of consumers, as well as to attract the new generation and millennials who are a third of the population with high contribution to the economy, we are launching THE BAKER premium bakery shop at Tops market and Central Food Hall with a concept of Your Everyday Artisan Baker. We offer freshly baked products using premium ingredients to promise quality and satisfaction. There are key success factors that will make THE BAKER a top-of-mind bakery for consumers.
– Master Baker & Pastry Chef – A team of experienced master bakers and pastry chefs from Thailand and overseas are assisted by a team of professionally trained staff members.