Central Park moves forward to cultivate an ‘Urban Lifestyle Ecosystem’ in the heart of Bangkok, attracting global brands to elevate the future of lifestyle experiences
เกริก บุณยโยธิน
15 June, 2026 at 12.57 pm
– ZARA recently unveiled its latest concept store, the first in over a decade. This 2-story, 2,000 sq.m. Duplex is designed by Zara’s Architecture Studio under the concept of a ‘Sequence of Discovery Spaces.’
– The first ZARA Duplex Concept Store in Thailand at Central Park reflects its role as a global ‘Anchor of Fashion Credibility,’ fully prepared to support the Global Fashion Ecosystem.
Central Pattana plc, the operator of Central Park shopping center, is moving forward to elevate its mixed-use project in the heart of Bangkok into a ‘Global Urban Lifestyle Destination.’ Driven by a strategy to curate global brands that perfectly fulfill the lifestyles of modern urban residents, Central Park recently welcomed ZARA, the world-renowned fashion brand under the Inditex Group. ZARA has opened its new Duplex Concept Store, spanning over 2,000 square meters across two floors, reinforcing Central Park’s position as Bangkok’s ultimate new Urban Lifestyle landmark.
Mr. Kunayudh Dej-udom, Asset Director at Central Park, Central Pattana plc, said: “Following Central Park’s success as Bangkok’s new Culinary Landmark, we are now stepping into becoming a complete ‘Global Urban Lifestyle Destination.’ We achieve this by curating world-class brands across fashion, wellness, lifestyle, and green spaces to deliver a truly multi-dimensional experience in one place.
Today’s consumers in the CBD are not merely looking for a shopping space; they desire a place to live life, socialize, dine, and work out throughout the day. ZARA’s decision to open its new concept store at Central Park clearly reflects the project’s potential as a Curated Platform for global urban brands, a premium-quality urban community, and tourists from around the world.”
Thailand’s First ZARA Duplex Concept Store
ZARA’s selection of Central Park for its latest Duplex Concept Store solidifies Bangkok’s status as a world-class Prime Fashion Destination. It underscores Central Park as an Anchor of Fashion Credibility, fully equipped to drive the Global Fashion Ecosystem.
Brought to life under the ‘Sequence of Discovery Spaces’ concept by Zara’s Architecture Studio, the store features a stunning Double-Height Glass Façade. The design seamlessly integrates natural stone, oak wood flooring, and stainless steel, elevating the shopping experience to that of a world-class boutique. The space is thoughtfully divided, dedicated to Women’s and Men’s collections on separate floors, alongside exclusive zones for Shoes, Beauty, and Accessories. Furthermore, the store’s vantage point connects beautifully with Central Park’s central courtyard, creating an open, airy ambiance that naturally prolongs customer dwell time. The shopping experience is further elevated through omnichannel innovations that seamlessly bridge the physical storefront with online platforms—offering real-time stock checks, online shopping with 2-hour in-store pickup, and automated checkout and return points throughout the store.
In addition, Central Park continues to curate world-class fashion, lifestyle, sports, and wellness brands to mirror an Urban Lifestyle Ecosystem for the new generation of urbanites, including:
– Newly opened lifestyle fashion and activewear brands: Bershka, Birkenstock, Covernat, JD Sports, Lululemon, Oysho, Paul Smith, Polo Ralph Lauren, Pull & Bear, RNG, Saucony, Sporty & Rich, and Wardrobe Ministry.
– Newly opened beauty, cosmetics, and fashion accessory brands: Bonaventura, Burberry Her, Chanel Beauty, Cle de Peau Beaute, Gucci Beauty, Montigo, Rado, Sunnies World, Swarovski, and Tumi.
