Central Pattana Public Company Limited has further established its leadership in the Thai real estate industry after clinching the prestigious Gold Awards for Excellence in HR Change Management at the “HR Excellence Awards 2023” organized by the media outlet Human Resources Online, Singapore. This achievement reflects its excellence in people management and efficient strategic planning, which places significant emphasis on employee development and continuous organizational evolution across various operational aspects. The approach, in turn, enhances efficiency and supports business expansion under the ‘The Ecosystem for All’ business model, which aims to foster robust and sustainable growth for all involved.

Mr. Akarin Phureesitr, Head of the People Group at Central Pattana Public Company Limited, stated that “It is a great honor and source of immense pride for Central Pattana to receive the Gold Awards for Excellence in HR Change Management for the second time (2021 and 2023) as this award signifies the success of our executives and employees. They have collaboratively driven the organization, innovated, and brought about transformative changes to develop the business in alignment with the organization’s brand purpose of “Imagining Better Futures for All.” Our company has continually evolved and enhanced its workforce across various areas to increase efficiency and adapt to global changes and the challenges that come with business expansion. This has been realized under “The Ecosystem for All” business model, which requires synergy between Central Pattana’s diverse business operations, including retail centers, community malls, residential properties, office buildings, and hotels. The core of this model is the retail business, which serves as a primary link connecting to the businesses of partners, collaborators, and the wider Central Group network.”

Central Pattana has innovated its front-operation implementation and transformation (FIT) project to optimize efficiency and maximize outcomes within front-end operations. The objective is to provide comprehensive care for both partners and customers, ensuring the best experience possible, which has led to the success of the business and collective growth. Our commitment is to elevate our role from space rental provider to a holistic business service provider for our partners, integrating all spaces into the digital system, streamlining processes, and maximizing operations for speed, simplicity, and efficiency. Additionally, we continually develop our workforce, furnishing them with new skills to meet the demands of an ever-changing future. All of this is aimed at supporting the organization’s expansion and growth, meeting customers’ multi-dimensional needs, and reducing employee workflows to improve agility and flexibility.

In every developmental process, Central Pattana considers each party involved, whether in terms of employees, tenants, customers, shareholders, as well as at a society and community level. This is anchored in the organization’s four core values: Positivity -Thinking creatively to elevate general quality of life for everyone; Dynamism – Relentlessly innovating to lead Thailand onto regional and global levels with a steadfast determination; Customer Champion – Taking inspiration from consumers to ensure an unwavering commitment to consistently delivering them with the best value products and services; Community at Heart – Caring for communities and the environment, fostering joint growth and enduring, sustainable connections.

In the past year Central Pattana has transformed its organization in the following ways:

– Employees: We develop technology to enhance efficiency and flexibility in the workplace, providing tools for self-management, task management, and efficient collaboration across departments. This includes the development of an online HR data management system for tasks like salary disbursement, benefits claims, time/attendance management, online performance evaluations, and Workplace (a workplace social media platform) to establish strong internal community that is based around convenience and rapid communication, as well as to disseminate important news and information, including communication with other business group within the Central network.

– Partners: We evolve the service model to provide end-to-end solutions for partners, transcending from merely being a shopping center to becoming a business solutions provider. This includes offering diverse options for business growth beyond physical spaces, such as integration with various businesses within the Central Group and beyond.

– Customers: We develop the 360-degree “Center of Life” concept, catering to all aspects of life both offline and online – shop-eat-work-play-stay-live, 24/7, 365 days a year, nationwide. This elevates the quality of life for communities across different provinces where Central Pattana conducts business.

– Communities and Society: We contribute to local wealth creation, job generation, and income distribution within regions, thus stimulating the economy and tourism, promoting local products, and celebrating the local essence of each province through the presence of Central Pattana’s shopping centers throughout Thailand.