– The first province in the northeastern region with two Central shopping centers to support the growth of a future regional with high potential as Medical, Education, Creativity and Eco-City hub.

– Reflecting a new global urban development paradigm fueled by young generations and university-driven growth, the project embodies Central Pattana’s DNA of creating districts, shaping cities, and building futures under its vision of an “A Future-Led Ecosystem”

– Master planning for the mixed-use project of over 30 rai: First time in Northeast Thailand including PHYLL KHONKAEN, a super-premium condominium, GO! Hotel and indoor garden, complemented by seamlessly integrated amenities such as a co-working space and pet-friendly zone.

– Joining forces with Central Group brands including Tops, Supersports, Power Buy, B2S, and Auto1, Bringing together over 200 leading brands, including first-time arrivals in Khon Kaen such as Shabu Baru Mini, The Steak & More, and Pasta Ama, alongside the first Xventure the ultimate indoor active park! in northeast Thailand and Jetts Fitness 24-Hour Gym, as well as trend-driven fashion brands popular among new generation, including SUNNIES, Daddy & The Muscle, Matchbox, Freak, KIS, and Wacky Willy, etc.

– On 20 May, get ready for a grand opening event entitled ‘Sook Tueng Kaen’ (Happiness to the Core) featuring a special show from ‘Tle-First One’, along with exciting Isan-style fun activities. Win grand prizes including a PHYLL condo (1 unit, worth 1.95 million baht*), a Nissan Kicks worth 899,000 baht* and many more prizes, totaling over 2.8 million.*

Central Pattana plc, Thailand’s number one real estate developer for sustainability, is boosting Khon Kaen to a high-potential city of the future as the company prepares for the grand opening of their newest mixed-use project in the Northeast, ‘Central Khonkaen Campus’, Central Pattana’s 45^th shopping center and the second in Khon Kaen province. Central Khonkaen Campus is a prototype shopping center, driven by the power of the modern generation and based on the concept of ‘Happiness to the Core’, boasting a master plan for the area of ​​over 30 rai with a Gross Building Area (GBA) of 62,000 sq.m. The project features a shopping center that brings together over 200 renowned brands, the first-ever Super Premium condominium in the Northeast, ‘PHYLL KHONKAEN’, a GO! Hotel, the first indoor garden in Northeast, a co-working space and a pet-friendly zone, all seamlessly connected. Central Khonkaen Campus will open on 20 May 2026, with a spectacular grand opening celebration featuring popular artists and various entertainment activities.

‘Khon Kaen’ marks a first for Northeast Thailand with two Central shopping centers: two districts, two roles shaping the future of the city

Dr. Nattakit Tangpoonsinthana, Chief Marketing Officer for Central Pattana plc, said: “Central Khon Kaen Campus is a mixed-use development that reflects the power of a future city under the vision of ‘A Future-Led Ecosystem,’ designed to support the lifestyles of people across all generations, especially the Young & Young Spirit segment. Khon Kaen is a high-potential regional hub of Northeast Thailand, with strengths as a Medical Hub, Education Hub, and Creative City — a city of concerts and music festivals, with major events and conferences taking place throughout the year. The city is equipped with halls that support various formats and offers convenient connectivity, making Khon Kaen one of the Top 4 cities in Thailand with the highest number of MICE travelers in 2025. Most recently, Khon Kaen is moving toward becoming an Eco-City and green smart city with a Net-Zero goal for sustainable growth. This reflects the development model of leading global cities driven by the energy of the younger generation, the growth of university districts, and creative districts to create a new showcase landmark for Khon Kaen. These characteristics align with the behavior of Khon Kaen people, who are sophisticated and have a strong sense of individuality. Khon Kaen is therefore a city with the energy of young generations, creativity, and continuous economic growth, ready to become a future city where young people aspire to live.

For more than 16 years, Central Khonkaen has served as the gateway of the city. Today, we are expanding the district further by creating ‘Central Khonkaen Campus’ as the city’s new living room and a new ‘Campus District’ designed to support lifestyles at every moment of the day.”

Targeting high-potential consumer segments with strong purchasing power

“Central Khon Kaen Campus” is strategically located within one of the city’s key education and economic districts, near Khon Kaen University and Srinagarind Hospital, targeting working professionals, medical personnel, and students, while also connecting with surrounding creative neighborhoods including TCDC and Columbo Craft Village.

Mr. Chatree Kowitanupong, Head of Project Development for Central Pattana plc, said: “With our vision of being the ‘Center of Life,’ we designed this shopping center with a unique identity under the concept of the ‘Kaen of Khon Kaen,’ (the ‘Core of Khon Kaen’), conveying Isan wisdom through the three identities of Khon Kaen: ‘Khaen – Kaen – Koon’ in a contemporary context that seamlessly connects people, art and local culture. Central Khonkaen Campus is also the first Central Pattana shopping center to use ‘honest materials’, revealing the genuine texture of the materials to convey simplicity and sincerity, reflecting a new context of Isan culture. The shopping center is divided into two highlight zones:  1) Campus Court: Retail Space for leading brands, Student Gallery and Creative Platform and Craft Market; the zone is inspired by the Khaen (local musical instrument) and Mudmee Silk with the Kan Kaen Koon patterns, which are transformed into architectural layouts, shapes and textures. 2) Campus Garden: The first indoor garden in Khon Kaen with diverse restaurants and cafes, a free co-working space and a pop-up walking street. The design was inspired by the ‘Golden Shower’ tree and features a skylight connecting the indoor and outdoor areas.”

Co-creating the city through art and community: Central Khonkaen Campus puts forward Khon Kaen towards becoming a creative city for the new generation

“Since the project started, we have collaborated with ‘Vachboy’, a rising Neo-Pop artist, and Khon Kaen University to create an Art Wall Exhibition showcasing local wisdom and the creative energy of the younger generation. This was followed by a community engagement activity entitled ‘Com-Muan-Nity’, a creative activity space that brings together the “fun – lifestyle – community” spirit of Khon Kaen’s new generation. The event serves as a “Preview Experience” of Central KhonKaen Campus as the city’s new lifestyle space, featuring four highlights: Run Club & Ice Bath, Party & Mingle, Brand Taste & Trial, and Isan Music x DJ TIITO — a fusion of Isan music and contemporary culture that reflects the unique identity of the region.

“In addition, we joined hands with ‘Vachboy’ to create ‘Kaen Koon’, the Central Khonkaen Campus mascot, inspired by the ‘Golden Shower’ flower; the mascot embodies the active lifestyle of authentic Isan people. Get ready to see wall graphic street art by five Thai artists, depicting the story of the city and Central Khonkaen Campus,”

PHYLL KHONKAEN, the first of its kind in Isan, with the concept of ‘Living Isan Soul’ opens for pre-sales at the Sales Gallery, 1^st floor, on 20 May 2026

Mr. Kree Dejchai, President, Residence Business for Central Pattana plc, said: “Khon Kaen is a major city in northeastern Thailand, with high potential to support a quality lifestyle. Modern Khon Kaen residents prioritize location, quality of life, design and trusted brands, therefore, we developed PHYLL KHONKAEN, a 33-floor, 583-unit Super Premium condominium located next to the shopping center. The condo caters to the lifestyles of students, medical professionals, urban people and families, featuring a unique design that blends modern living with local wisdom. Facilities include a rooftop infinity pool with a 25-meter half-Olympic jacuzzi offering 360° city views, a fitness center and a sky lounge connected to a rooftop garden with a comfortable ‘Krae’ (Bamboo platform) seating concept, a rooftop party and barbecue space, a study lounge & laundry café for working and reading, and EV chargers. PHYLL condominiums have a proven track record in prime locations including Bangkok, Krabi and Phuket, with a new project launching in Nakhon Pathom this year.”

The first GO! Hotel in the northeast , under the concept of ‘Get, Set, Go, Happy’, welcomes you on 20 May 2026

Ms. Jatuporn Wilaikaew, Head of GO Hotel for Central Pattana plc, said: “GO! Hotel at Central Khonkaen Campus is the first new hotel brand in the Northeast and the sixth under the GO! Hotel brand. The hotel is designed to cater to diverse lifestyles from tourists, business travelers and urban people, aiming to elevate the vacation experience with accessible accommodation, pet-friendly options and meticulous attention to detail. GO! Hotel offers more than just lodging; it’s a space of inspiration – with the key highlight being the design that reinterprets the ‘local essence’ in a contemporary style to clearly reflect the city’s identity. GO! Hotel currently has a total of six branches including Bowin, Banchang, Si Racha, Chonburi and the flagship branch: GO! Hotel Suvarnabhumi Airport in Bangkok, with plans for continuous expansion nationwide to serve both Thai and international travelers. In addition, we’re currently hosting the photography exhibition ‘Kon Kaen Tae – Kon Khon Kaen’, featuring 100 individuals from diverse professions who share the city’s sustainable development stories through the lens of leading Thai fashion photographer, ‘Neng’ Chira Wichaisuthikul. The exhibition runs until 22 May 2026.”

Joining forces with Central Group brands including Tops, Supersports, Power Buy, B2S, and Auto1, together with over 200 leading brands catering to every lifestyle of the new generation. First-time highlights in Khon Kaen include Shabu Baru Mini, a Japanese-style single-pot shabu and sukiyaki restaurant, The Steak & More, Pasta Ama, X-Venture Active Playground, and the province’s first 24-hour Jetts Fitness. SUNNIES – trendy lifestyle items for young people (with customizable flasks); popular brands: Bonchon, Pepper Lunch, NOSE TEA, KOI Thé, Naisnow, Potato Corner, GAGA, Adidas Kids and Journal; trendy brands for the new generation: Daddy & The Muscle, a vintage pop style fashion brand, Wacky Willy, popular street fashion brand, Matchbox and Freak, popular streetwear among Thai teenagers and Korean fashion fans and KIS multi-brands Beauty Store under Central Retail; popular local brands: From Scratch, Kin Matcha, Matchong Matcha, Sei Scoop, Trinity and Long Pizza, homemade pizza  in addition to Major Cineplex.

On 20 May 2026, get ready for the grand opening celebration of Central Khon Kaen Campus – a truly spectacular experience, #SookThuengKaen

Meet with ‘Tle-Matimun’ and ‘FirstOne-Wannakorn’, the on-screen couple from boy love popular series, who will perform in a special show, Isan Twist from DJ Maft Sai x The Isan Clan. Enjoy performances from students from Khon Kaen University followed by an after party featuring The Paradise Bangkok Mor Lam International Band, an international Mor Lam band that has toured the world. Don’t miss out on the highlight promotions featuring prizes worth over 2.8 million baht* (20 May 2026 to 19 July 2026): First time ever: Win grand prizes including a PHYLL KHONKAEN condo unit worth 1.95 million baht*, a Nissan Kicks worth 899,000 baht*, 10 GO! Hotel rooms*, 10 Hatari fans worth 17,980 baht*; Top Spenders, receive a HONDA EV UC3 worth 132,600 baht*, The1 Exclusive, receive an additional 5,000 The1 points* when spending 15,000 baht*/day on shopping (80 redemptions available throughout the campaign), when spending 5,000 baht* and up on shopping, get a ‘Kaen Koon’ tote bag or key ring (limited stock), spend 2,000 baht and up/receipt, get a free movie ticket from Major Cineplex (limited stock) and enjoy other promotions and privileges from participating credit cards.*

Note: Promotion terms and conditions are as specified by the company, stores, and banks.