– Seamless Loyalty Experience: Connecting shopping, point collection, and privilege redemptions seamlessly on Weixin Pay, highlighting 3 key pillars, “Earn-Expand-Exclusive”, to boost spending from 1 October 2026 – 31 March 2027.

Central Pattana Plc, the operator of Thailand’s leading shopping centers nationwide, is aggressively penetrating the high-spending international market through an exclusive partnership with Weixin Pay (WeChat Pay), China’s leading e-wallet provider. The alliance introduces the “CENTRAL PATTANA X WEIXIN PAY, PAY & EARN LOYALTY PROGRAM” campaign, a market-first initiative that elevates standard e-wallets into a powerful CRM loyalty platform. For the first time in Thailand, the ecosystem seamlessly connects Payment Processing, Point Collection, and Real-time Privilege Redemptions.

As the only corporate partner in Thailand trusted to deploy this exclusive cross-sector ecosystem, Central Pattana holds an unmatched competitive edge on this digital cross-border engagement. Timed perfectly to capture the massive influx of Chinese Golden Week tourists from 1–7 October 2026, the campaign is strategically designed to drive immediate holiday spending while building sustained, long-term engagement with Chinese expat community across 8 premier Central Tourist Malls nationwide.

Dr. Nattakit Tangpoonsinthana, Chief Marketing Officer of Central Pattana Plc., stated: “Today, tourists are not merely looking for convenient payment methods, but expect a more connected and personalized experience, especially Chinese tourists with strong Digital Lifestyles who are well-accustomed to Super Apps. We believe the future of Loyalty is not just about collecting points, but seamlessly embedding ourselves into the Customer Journey. This partnership with Weixin Pay (WeChat Pay) is therefore more than just adding a payment channel, and it is a point of pride that Central Pattana has been selected as the sole partner in Thailand to launch this program first. By turning every transaction into a Loyalty Moment, it connects payment, point collection, and privileges in real time on a platform customers already use, driving engagement and repeat visits over the long term. This is another step for Central Pattana in seamlessly connecting all customer experiences while creating mutual growth opportunities for tenants, partners, and Thailand’s tourism sector.”

This partnership with Weixin Pay (WeChat Pay) reflects the potential of Central shopping centers as key destinations for Chinese tourists. Weixin Pay (WeChat Pay) is one of China’s leading digital payment platforms, boasting over 1.4 billion monthly active users across Weixin and WeChat (International version). This aligns with the surging spend via WeChat Pay at Central shopping centers compared to the previous year, with spending increasing by 170%, user numbers growing by 340%, and transaction volumes expanding by over 370% across major tourist shopping centers, including centralwOrld, Central Park, Central Phuket, Central Pattaya, Central Village, and Central Chiangmai. Meanwhile, Thailand welcomed over 3.5 million Chinese tourists in 2026, representing a 16% growth, highlighting the strong potential of both tourists and Chinese residents living in Thailand as key customer segments with continuous growth opportunities.

3 Key Highlights Elevating the Seamless Loyalty Program

1. EARN – Every Spend Earns Points Instantly in Real-Time: Building strong engagement and delivering a real-time experience, points are credited immediately upon payment, accompanied by automated notification systems. This conveniently and seamlessly serves point accumulation and privilege redemptions at all 8 Central Tourist Malls: centralwOrld, Central Park, Central Rama 9, Central Village, Central Chiangmai, Central Chiangmai Airport, Central Phuket, and Central Pattaya.

2. EXPAND – Invite Friends for Extra Points: Simply invite friends to join the program and complete fun missions to collect bonus points. The more friends invited, the more points and privileges received.

3. EXCLUSIVE – Offering Exclusive Deals for New Members to Drive At-Point Purchases

– Discounts of up to 50% from leading brands inside all 8 Central Tourist Malls.

– Exclusive premium gifts from Central Pattana, subject to campaign terms and conditions.

Central Pattana continues to leverage global partnerships to develop experiences that fulfill tourist needs in every dimension. Utilizing the potential of Central shopping centers as key destinations nationwide, Central Pattana connects brands and retailers with high-potential customers worldwide, converting traffic into spending and cultivating long-term loyalty to create growth opportunities for tenants and partners, while attracting high-quality purchasing power to drive strong and sustainable growth for the Thai tourism economy.