PropertyGuru Group, parent company of DDproperty and thinkofliving.com repositions brand with ‘Guidance’ at its core, promising property seekers, sellers, and owners – “We’ll see you home.”
– The new brand positioning aims to establish PropertyGuru as a trusted advisor that delivers beyond ‘property search’, and provides guidance to everyone in the real estate ecosystem – seekers, sellers, agents, and developers
– The repositioning reflects PropertyGuru’s growth in its leading marketplaces, and continued investments in Fintech and Data along with the introduction of a new enterprise brand ‘PropertyGuru For Business’
– The Group today launched its biggest regional brand campaign to date across Singapore, Malaysia, Vietnam, and Thailand
PropertyGuru Group Limited (NYSE: PGRU) (“PropertyGuru” or the “Group”), Southeast Asia’s leading, property technology (“PropTech”) company, today announced its brand repositioning that is centered around guidance to everyone in the property journey – including property seekers, sellers, agents, developers, banks, valuers, and city planners.
The new brand positioning – “Where every step of your journey will be guided by Guru”, reflects PropertyGuru’s vision to be a trusted advisor. It echoes the Group’s mission to help property seekers, sellers and owners make confident property decisions, beyond ‘property search’– as it journeys towards becoming Southeast Asia’s property ‘Trust Platform’.