“WASHLETTM” Certified as the World’s No. 1 Brand TOTO Invested 1 Billion to Build the 3rd Factory in Thailand

เกริก บุณยโยธิน 24 May, 2018 at 13.17 pm

ประกาศที่เกี่ยวข้องกับเนื้อหา


TOTO LTD. has been verified by Euromonitor International Ltd., the world’s leading independent provider of strategic market research, that “Washlet is the world’s No.1 brand of electric toilet seats with bidet functions in 2016”. For this reason, TOTO has invested 1,073 million baht in building the 3rd factory in Thailand to emphasize on manufacturing WASHLETTM. Moreover, TOTO has introduced new product; “WASHLETTM+ to meet users’ needs, and to assure that the company has been a leading innovator in sanitary ware technology for over 100 years.

Mr.Hiroyuki Suzuki, president of TOTO (Thailand) Co., Ltd., a manufacturer and distributer of a world-class innovative and modern design sanitary products, remarks that the company has been a leading innovator in sanitary ware technology for over 100 years and continuously gives importance to product development. According to the research by Euromonitor International Ltd., the international market research company, “Washlet is the world’s No.1 brand of electric toilet seats with bidet functions in 2016”. This research certainly ensures TOTO’s success in distributing innovative sanitary products.

 

Recently, WASHLETTM market has been expanding rapidly worldwide especially in Asia and USA, so the company has invested 1,073 million baht in building the 3rd factory in Thailand to emphasize on manufacturing WASHLETTM.

In order to build this new factory, TOTO has gathered new technologies and skills to develop and make the manufacturing more effective such as an LED lighting system, and installing the air condition in the resin-casting area.  Moreover, the 3rd factory emphasize on reusing drained water from the factory, and installing tunnel kilns that saves more energy and mass produce. All of the policies mentioned will be implemented according to TOTO Global Environmental Vision that was established in 2014.

The 3rd factory will begin construction in May 2018 and start its operations in April 2020 with production capability of 420,000 pieces per year. Recently, TOTO group has 5 WASHLETTM factories which 2 factories are in Japan, and the others are located abroad (including the new factory in Thailand).

The investment of constructing the 3rd factory is TOTO GROUP’s strategy that plan to expand the global market through WASHLETTM from 2018 onwards.

Furthermore, TOTO has launched new product, WASHLETTM+. To meet customers’ needs, “WASHLETTM+” is designed perfectly. The major design evolutions in WASHLETTM+ is that all connecting pipes and cords are hidden to eliminate unnecessary visual noise from beautifully-designed spaces. Not only the outside look, but TOTO also adopted a simple design with curves for the inside of the toilet seat. The result is a shape that resists collecting debris and is easy to clean when it does. In addition, three innovative technologies form clean synergy create a new sense of cleanliness. Firstly, TORNADO FLUSH not only cleans more effectively, it does so quietly using less water. Powerful streams of water merge and swirl 360 degrees, washing every spot inside the RIMLESS toilet bowl. CEFIONTECT is an ultra-smooth ceramic glaze that coats the toilet bowl. Its microscopic surface ridges are far smaller than waste particles, leaving no place for waste to gain a foothold. Finally, EWATER+ or electrolyzed water can remove waste, even bacteria that can not see. Apart from clean synergy technologies, WASHLETTM+ has all functions to provide greatest comfort for customers.

At present, TOTO has established a business connection to introduce the idea of high value added products and increase TOTO product usage in well-known real estate projects.

In March 2017, TOTO opened TOTO Technical Center Bangkok, a showroom that targets professional clients and clients in the real estate industry, including developers and designers whom are responsible for the real estate upper market in Southeast Asia.

 

Interested visitors are welcome to make advanced booking to visit TOTO Technical Center Bangkok at 12th floor, G Tower Grand Rama 9, via telephone 02 117 9520. For more information visit th.toto.com

เกริก บุณยโยธิน

เกริก บุณยโยธิน

ผู้ก่อตั้งเวปไซต์แบ่งปันความรู้ด้านการตลาด และการสร้างแบรนด์ในวงการอสังหาฯ พร็อพฮอลิค ดอทคอม..หลังจากที่ใช้เวลามากกว่า 10 ปี ในการวนเวียน เข้าๆออกๆ ในสายงานด้านการตลาด และวางแผนกลยุทธ์การสร้างแบรนด์ ของบริษัทอสังหาฯ และเอเยนซีโฆษณาชั้นนำหลายแห่ง (โดยที่ไม่รู้ว่าทำไมต้องจับสลากเจอลูกค้าสายอสังหาฯทุกที)...จนถูกครอบงำโดยจิตใต้สำนึก ให้ถีบตัวเองออกจากกรอบการทำงานแบบเดิมๆ เพื่อออกมาจุดประกายความคิดที่ถูกต้อง และนำเสนอมุมมองใหม่ๆ ให้กับกลุ่มคนที่สนใจในธุรกิจอสังหาฯ

เว็บไซต์

The Estelle Phrom Phong

The Residences at Mandarin Orien...

KRAAM SUKHUMVIT 26 [Actual Unit]

“KRAAM” in Thai language means “Home”, and to meet t...

21 August, 2019

SCOPE Langsuan

As we all know, the index that measure the value of ...

22 July, 2019

COOPER SIAM

Telling that this is one of the most interesting con...

3 February, 2018

Rhythm Rangnam

The grand opening day of the Rhythm Rangnam, a lot o...

18 November, 2017

สอบถามโครงการ

ได้รับข้อมูลเรียบร้อยแล้ว
ขอบคุณอย่างยิ่งที่สนใจครับ
จะมีเจ้าหน้าที่ติดต่อกลับไปนะครับ

ขออภัย
ไม่สามารถส่งข้อมูลได้
กรุณาลองใหม่อีกครั้ง